Technological transformations in the modern world have moved much of human activity to the virtual space due to the advent of Digital Marketing. Our daily activities are inevitably linked to “being online.” So your company almost doesn't exist at all if it doesn't exist online.
Marketing online is one of the most complex forms of processes that new and existing businesses have to undertake. In order to keep in check with the competitors, certain tools can enhance the overall marketing experience. They can provide help that could lead to a reduction in both time consumption and costs.
One of the tools that could be used is Buffer. If your business is active on social media handles, the buffer is a tool you simply cannot miss out on. It allows you to schedule your posts in advance. If you’re looking to post something at a peak time and you’re afraid you might forget, you can do it with buffer. It can add the same post to all the social media websites simultaneously. It also tracks the overall engagement of users as well.
Google Analytics as a Digital Marketing Tool
Google analytics is another top tool that can boost your marketing activities in no time! With Google Analytics, you would be able to analyze the frequency of the users that visit your website. These results can then be looked upon in order to develop further digital marketing plans.
Yoast SEO is a must have if you’re doing Search Engine Optimization (SEO) and using WordPress for your blog. Your WordPress or blog pages need to be analyzed and Yoast does that very easily. It give advice that is nothing short of professional. Yoast is able to gather the in-depth details about your pages which can help you with your digital marketing plan.
This is another important tool considering the strength of your back-links and the keywords that you are using to boost traffic. Ahrefs comes with a week trial at just $7 so you do not have to worry about spending too much money on something you are not okay with!
Content marketing is all about using content pages to increase the traffic towards your business. That cause is greatly helped by Piktochart and the graphics stun everyone. Piktochart is so good at creating visuals that would allow you to choose from easy to use templates to display your information on infographics.
Pitchbox is another amazing tool to boost your marketing activities by contacting the influencers of your product or service. Instead of wasting your time, pitchbox takes up the responsibility of turning these connections into meaningful ones.
The social trends of 2019 have revealed how brands that market well; do well in the overall business sphere. They create marketing strategies that engage consumers in a way never done before by providing explainer videos and adding mobile app development.